Thats me. 14 years old. In Italy, playing for Fulham. It’s about 60 days after being told they would release me if I didn’t up my level. It’s about 7 days before being named player of the season. And it’s about 1 day before being asked to move to Milan to play for AC. And I’m barely there.

Because it’s 2006. And I’m thinking about Thierry Henry playing 5 aside under the Westway. And I’m thinking about the Road To Lisbon. I’m thinking about how my boots fit. And I’m wondering whether I’m more of an Adidas or a Nike kid. Or whether the Italian sweets they sell at the corner shops are better than Haribo, and resultantly, how many I can fit in my bag for the flight home. And I’m thinking about

Dreaming about ads. You think I’m joking but I’m not.
That’s who you’re hiring. The 14 year old boy. With a little more experience and a bit more know how. But I remember it all. And the love of my childhood and everything brands meant to me still exists. And that’s where my work will take you. Because what sells better than a high dose of nostalgia?