Scientific research has recently proven chocolate milk to be a better sports recovery drink than anything isotonic. 

Every year, Hajj attracts more than 2 million pilgrims from all over the world. 

Product placement would give us global scale exposure. 

A re-design of the iconic Nesquik straw would further communicate our new brand purpose. 

Because carrying a protein shake all day is a pain, we'd make tablets that could simply be dropped into a pint of milk on the way home from exercise.